Marketing Services & Workshops
Does this describe you? You’re very good at what you do, but you don’t consider yourself good at marketing. You know you need to promote your business, but the whole idea is so overwhelming that you don’t even know where to start. If this sounds familiar, we need to talk!
My clients are small businesses, individual consultants, inventors and holistic practitioners market their products and services. They come from many different industries–education, manufacturing, and personal/professional services. An inventor myself, I specialize in the unique needs of inventors.
Using my 20+ years in corporate marketing, public relations, sales, and project management, I offer my clients highly personalized, boutique marketing services which include everything from strategy to WordPress websites and print collateral. I can also set you up for success using email marketing.
“Judith Balian is the perfect combination of business savvy, technical expertise, and sensitivity to the needs of her clients. She has been able to convey exactly what I needed as a Marriage and Family Therapist and let potential clients know who I am and what I do in a respectful and engaging way.
Judith listens carefully to you with her years of creative marketing experience. She integrates the essence of who you are with what she knows. She designs the marketing materials best suited to your individual business needs in the best possible light. I came to believe what she wrote in her book, Your Mind On Marketing: Self-Help for People Who Hate Marketing But Have to Do It Anyway. She says: “You’re doing people a favor by letting them know about you and what you offer.”
I simply could not get past my negative beliefs about self-promotion. Judith believed in me when I couldn’t believe in myself. I give five stars to Judith Balian. I highly recommend her for your marketing needs.”
Gail Braverman, M.A., Marriage and Family Therapist
If you avoid marketing, you’re not alone. Marketing is uncomfortable for many people. They tell me, “I don’t like putting myself out there” or “I just don’t like marketing” or “I don’t even know where to start.” And besides—you’re busy—and who has time for marketing anyway?
I can help. I offer personalized coaching that will build your confidence and help you feel good about marketing your business. Together we’ll create a plan and a timetable that will work for you and keep you on track for success.
Best of all I treat each of my clients’ businesses as if it were my own. Got a few minutes?
Listen to this interview Debra Simpson did with me on North San Diego Business to get some insight about why marketing may not be one of your favorite things to do.
Identifying your target market and developing a marketing strategy is job #1. The next task is often crafting a basic marketing message to maximize your strengths and set you apart from the competition. I’ll work with you to develop your brand and image, so key in all your marketing activities. Since most new business comes from referrals, we’ll uncover ways to tap into your current client base and I’ll coach you on how to network for new clients. Your strategy then becomes your road map for all your marketing activities. A two-hour strategy session with me may be the best investment you’ll make in your business this year! Let’s talk!
Many of my clients are new entrepreneurs. They often have had successful careers, but as they venture out on their own, they find new–and sometimes unexpected–challenges. As I work with them collaboratively at a pace which is comfortable for them, they gain both the self-confidence and the marketing knowledge they need to be successful. Because of the care and compassion I bring to all my work, my clients have nicknamed me their “marketing shrink,” a moniker I proudly embrace.
Serious about your marketing? I offer 10-Week Marketing Support Groups based on the book. If you’re both passionate about building your business, this is the group for you!